What Are People Saying About Your Law Firm: 4 Ideas To Track Your Online Reputation

Written by Mike Cross

Tuesday, 29 June 2010 02:25

Now that the internet gives us instant access to information, it is critical that you are aware of how to develop and monitor your reputation. People are talking about you and your law firm; you need to know what they are saying. by MikeCross Now that the internet gives us instant access to information, it is critical that you are aware of how to develop and monitor your reputation. People are talking about you and your law firm; you need to know what they are saying. I want to address not only ways you can build your reputation online, but also some suggestions for tracking what is being said about you. 1. Create a blog and regularly contribute to it - By writing articles about the fields of practice you work in is a great way to build trust and reputation. Others will look to you as an expert and you will build a great catalog of material to "show off" to prospective clients. 2. Sign up for Google Alerts - With Google's free tracking tool, you can submit terms you want to keep track of. By entering in your name, the name of your law firm, competitors, etc. Google will email you results when new instances of the words you are tracking appear on the internet. This is a convenient way to monitor what is being written about you and your firm. 3. Check out the Twitter search service - Twitter enables you to search the tweet stream for real time conversation. By searching for your name or the name of you firm you can see almost instantly when others are talking about you and your brand. 4. Get active on LinkedIn, Digg, and other social media - Taking the time to answer LinkedIn questions, submitting articles to digg, and joining LinkedIn groups you can actively participate in the conversation. This will help build connections....and your reputation. The web is really good tool for connecting and sharing information. Much like in the offline world, establishing your identity and expertise will help build trust. This helps if others complain and say negative things about you and your firm as well. People will sometimes write negatively about an experience with you or your company. The best part about establishing a reputation and setting up tracking is that you can quickly respond to any criticism. This reflects well on you and can turn a negative into a positive quickly. If you take the time to establish an online reputation and follow up on monitoring it correctly, you will see gains in trust and ultimately more business coming your way. About the Author: Our attorney search service is based on transparency and accountability. With too many attorney search program out there over promising and under delivering, isn't it time you tried one that is accountable to you?

 

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